PepperTap Supermart is a fast-expanding chain of self-service convenience stores. The company works with thousands of B2B retailers to provide services in its franchise-based outlets. PepperTap Supermart aims to deliver a one-stop, modern shopping experience to the thriving, densely populated areas of India. Its stores offers high quality products, in-store service, diverse product range, localised assortment, and the best deals and discounts in the locality.
ONI Impact Thesis
By creating a network of branded, tech-enabled stores that procure quality products through their marketplace, Peppertap is upgrading local ‘kiranas’ with smart technology, reducing procurement costs and increasing their incomes through more footfalls. By allowing the ‘kirana’ store owner to offer everyday low prices to their consumers, it enables them to compete successfully with modern retail.
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