By enabling agri-input retailers to expand their business to procuring produce from their own farmer customers, Farmart is pioneering a new model in the agri-supply chain. It helps retailers – mostly from lower-middle income segments – augment their earnings by leveraging their strong relationships with farmers. Farmart’s mobile-led SaaS platform empowers farmers by providing access to information, advisory, and market linkages in a transparent manner, helping lower input costs and raise output realisation.