Our Impact Framework

Staying true to our purpose: How we measure impact

As an investment firm focused on social impact, we feel that it is imperative to measure the impact of our work. This not only helps us stay focused on our purpose, but also helps our entrepreneurs serve their customers better.

We recognise that measuring impact is an art and a science. In our approach, we strive towards rigour, but aim to avoid the trap of false precision. We capture key metrics in a unifying framework, but also seek to learn from the varied nuances of our investees’ work. We aim for simplicity but strive for insight.

For all of us at Omidyar Network India, the impact achieved to date has spurred an even greater commitment to working with those who can create a meaningful life for every Indian. As our organisation evolves, we plan to refine our approach, to incorporate learnings from our experience and continually improve the utility of our impact framework.

Investee Impact hierarchy diagram

We measure impact at two levels:

A. Direct impact: Impact of the products and services offered by our investees on their own customers or beneficiaries

B. Sector impact: Catalytic change spurred at the sector level, beyond the end beneficiaries of our investees


  • Reach: Number of lives touched
    Total number of people directly served by investees
  • Depth: Quality of life improvement
    Degree to which the lives of end-customers have been positively affected by the interventions of investees
  • Inclusion: Socio-economic status of the end-customers
    Socio-economic status of the end-customers that our investees intend to serve, specifically, where they lie in the income pyramid

Sector ImpacT

  • "Imitators"
    Number of organisations that have replicated or adapted the business models of investees
  • Follow-on capital raised
    Follow-on capital raised by investees since ONI funding, indicative of the interest that our investments have crowded in from other funders
  • Contribution to impactful policies
    Extent to which the work of our investees is contributing to public policy, measured through a graded framework

In addition to measuring these six metrics, we also track specific impact indicators that are unique to each investee, based on the sector in which they operate. This helps assess their contribution to impact at a granular level, in consonance with the investment’s ‘theory of impact’.

Our assessment is based on an extensive process, including data collection from investees, customer insights surveys undertaken by an external organisation, and reviews with our investment teams.

We aggregate the results obtained across all investees, and assess progress at the level of our initiatives, our four strategic pillars, and as an organisation as a whole.

We also maintain a snapshot of all investees across the dimensions of direct and sector impact. Based on our assessment, we classify investees into three groups, as described in the figure below.

Portfolio Impact
  • Runway/taxiing:
    Typically younger investees in our portfolio who are still to reach a superior level of impact
  • Cruising altitude:
    Investees who have achieved some degree of impact, and have great potential to advance this further
  • Stratosphere:
    Investees who demonstrate significant direct impact on customers or beneficiaries, as well as significant influence in the development of their sectors

We have set annual targets for our current strategy period, which runs until 2023. We aspire to cumulatively reach ~970M end-customers, of which 50% would belong to the Next Half Billion.

Our past performance and future targets


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1. Reach does not represent unique lives, as the same person may be served by multiple ON India investees
2. 2019 figures for depth and inclusion are based on a sample survey of customers of 16 ON India investees
3. This figure is in real 2018 terms based on the low-income threshold as defined by the World Bank ( in 2011 PPP $), which is equivalent to Rs. 21.000/household/month

Since 2008, Omidyar Network India has invested $322 Million in ~128 organisations working across 6 sectors, cumulatively reaching more than 550mn individuals.