Otipy is India’s first community group-buying technology platform for fresh fruits, vegetables, grocery items, and daily essentials. Its farm-to-fork delivery model optimises for freshness by procuring directly from farmers and delivering fresh produce to consumers in less than 12 hours. Supporting this capability is a network of resellers who onboard customers, assist them in placing orders, and support Otipy in fulfilling the orders.
ONI Impact Thesis
By sourcing fresh produce directly from the farm and reducing the number of intermediaries in the value chain, Otipy improves price realisation for farmers compared to alternate channels while also driving value at multiple levels in the farm-to-fork chain. Otipy distributes its products creatively through a reseller network, largely comprising women from middle and lower-income households, thereby creating a new source of income for these resellers.
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