Kiwi, is India’s pioneering standalone credit on UPI platform with a vision to transform the transactional credit landscape in India. As an NPCI certified entity, Kiwi is the first app to offer customers the opportunity to experience "Credit on UPI" through Rupay Credit Cards issued in partnership with banks.
ONI Impact Thesis
By catalysing mass market adoption of credit on UPI, Kiwi will accelerate access to transactional credit for millions of underserved customers including the Next Half Billion over time. With its pioneering credit cards with UPI offering, Kiwi is transforming the credit card landscape in India, leveraging UPI’s ubiquitous payment rails, vast user base and merchant network.