Advancing Cities
Development Organisations

The/Nudge Institute is an action institute working towards a poverty-free India, within our lifetime. They work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.To accomplish their vision, they partner with governments, markets and civil society to build resilient livelihoods for all.

ONI Impact Thesis

By adopting a two pronged approach – skill development, job creation and micro entrepreneurship in urban areas, while also working on doubling farmer incomes and supporting ultra-poor families in rural areas – The/Nudge Institute is designing scalable solutions to build resilient livelihoods with clear evidence of impact, and potential for replication by others. By partnering with government, markets and civil society organisations the institute supports building scale in effective poverty alleviation programs.

Why We Invested
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Atul Satija
Atul Satija

Investment Team

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