Newslaundry is an independent digital media platform that is focused on scrutinizing the mainstream media in India and providing well-researched, balanced critique. Their work challenges the Indian media community to pursue higher standards of ethics, quality, and transparency. Setting an example with their own editorial policies, Newslaundry maintains a high level of accessibility and accountability to their readership.

The company's engaging editorial style uses humor and alternative content formats, such as cartoons, comics and video, to inspire readers to demand more from their news sources. Newslaundry also provides platform access to other investigative and data-based news organizations.

As a media critique platform run by well-respected industry veterans, Newslaundry aims to set benchmarks for ethical journalism across the Indian media landscape.