Centre for Social and Behaviour Change (CSBC) is an institution for behaviour change in India, set up by Ashoka University and Bill & Melinda Gates Foundation. It designs, advances and enables evidence-led behaviour change interventions for low-income and marginalised Indian communities. CSBC’s vision is to establish an institution in India that is globally reputed for thought leadership and excellence in impactful behaviour change interventions for low-income and marginalized populations. The Centre works in the areas of nutrition, sanitation, maternal health, family planning, data privacy and financial services. It executes this vision through a mix of:
(i) Behaviour change programmes, in partnership with the Government of India and non-government organizations
(ii) Foundational research to improve the field’s understanding of low-income & marginalized communities, the channels to reach them and the content to engage them and
(iii) Capability building – bringing latest advances in behavioural science, design thinking, data science & implementation science to design sharper interventions.