On average, 40 million new internet users per year are added to online transactions, but only 40 percent of India's 390 million internet users transact online.
There is potential to unlock over US $50 billion in online commerce in India by driving awareness, usage, and transactions among the current and next set of internet users and shoppers. This will be driven by more than 500 million Indians who will constitute the next wave of online consumers. However, these consumers experience significant barriers in accessing the internet.
Omidyar Network, in partnership with Bain & Company and Google, is pleased to announce, "Unlocking Digital for Bharat: $50 Billion Opportunity", a new report exploring the current barriers faced by the next half billion internet users and key themes to help them come online and unlock their economic potential.
Read the full report here.