In this video we explain the research report “Currency of Trust: Consumer Behaviors and Attitudes Toward Digital Financial Services in India”.
Bringing the voice of the consumer to the center of the discussion around adoption of digital financial services in India, the research sheds light on five key “consumer personas” with similar personality traits, socioeconomic status, and access to technology.
Using these personas as a basis, the research offers a pathway through which providers can initiate or increase engagement with their digital financial services.
Omidyar Network India invests in bold entrepreneurs who help create a meaningful life for every Indian, especially the hundreds of millions of Indians in low-income and lower-middle-income populations, ranging from the poorest among us to the existing middle class. To drive empowerment and social impact at scale, we work with entrepreneurs in the private, nonprofit and public sectors, who are tackling India’s hardest and most chronic problems. We invest in the areas of Digital Society, Education, Emerging Tech, Financial Inclusion, Cities & Innovation and Property Inclusivity. Omidyar Network India is part of the Omidyar Group, a diverse collection of companies, organizations and initiatives, supported by philanthropists Pam and Pierre Omidyar, founder of eBay.