The Swaddle is an independent media company committed to telling stories that matter, from underrepresented perspectives. Through their innovative storytelling and design, The Swaddle has established itself as a reliable source for analysis and social commentary for young Indians.
They combine innovation in multimedia storytelling and visual design with carefully vetted research to start dialogues that challenge social biases, power dynamics, and assumed knowledge. They are known for an authentic voice and unique editorial perspective, which they bring to all their video, podcast, and editorial work. All of The Swaddle’s work revolves around the belief in creating media that sets a new standard in creative innovation, technical skill, design aesthetic, and social impact.
As part of the Digital Society Challenge, they plan to use creative story-telling tools including a documentary video series, social media collateral, and interactive campaigns to amplify data privacy issues and make them part of mainstream cultural discourse in India.