CredR is India’s leading used motorcycle brand. The Indian used two-wheeler market, which is expected to account for 30mm units exchanged every year, remains extremely unorganized, characterized by high trust deficit arising out of opaque pricing, suspect product quality & absence of after-sales service. Existing classified platforms have been unable to adequately solve for trust deficit and have left a large gap to be bridged.
CredR, with its asset light (franchise-led) O2O (Online to Offline) distribution approach and focus on providing a good quality, affordably priced and warranty enabled product, has scaled rapidly to become India’s leading used motorcycle brand. While the online channel helps CredR leverage the growing internet user base to raise awareness, generate interest and build a strong brand, showrooms facilitate a standardized and transparent purchasing experience to the consumer.